Course Outline

• Getting Started with Digital Marketing: Introduction to digital marketing concepts, understanding the digital landscape, and setting up essential tools.
• Exploring Digital Marketing Channels: Overview of various digital marketing channels including social media marketing, email marketing, search engine optimization (SEO), and pay-per-click (PPC) advertising.
• Crafting Compelling Content: Strategies for creating engaging content across different digital platforms, including text, images, videos, and infographics.
• Audience Targeting and Segmentation: Techniques for identifying and segmenting target audiences based on demographics, psychographics, and behavior.
• Data Analytics and Performance Measurement: Introduction to digital marketing analytics tools, tracking key performance indicators (KPIs), and analyzing campaign performance.
• Search Engine Optimization (SEO): Fundamentals of SEO, keyword research, on-page optimization, off-page optimization, and SEO best practices.
• Social Media Marketing: Leveraging popular social media platforms for marketing purposes, creating effective social media campaigns, and engaging with followers.
• Email Marketing Strategies: Designing and implementing successful email marketing campaigns, building email lists, and optimizing email content for conversions.
• Pay-Per-Click (PPC) Advertising: Understanding the basics of PPC advertising, setting up ad campaigns, targeting keywords, and optimizing ad performance.
• Conversion Rate Optimization (CRO): Techniques for improving website conversion rates, A/B testing, and optimizing user experience for higher conversions.
• Emerging Trends and Future of Digital Marketing: Exploring the latest trends, technologies, and innovations shaping the future of digital marketing.