Course Outline

• Introduction to Marketing Management: Overview of marketing principles, market analysis, and strategic planning.
• Understanding Consumer Behavior: Factors influencing consumer behavior, market segmentation, and targeting strategies.
• Product Management and Development: Product lifecycle management, branding strategies, and new product development.
• Pricing Strategies and Revenue Management: Pricing models, pricing strategies, and revenue optimization techniques.
• Distribution Channels and Retail Management: Channel management, distribution strategies, and retail marketing tactics.
• Promotional Strategies and Integrated Marketing Communications: Advertising, sales promotion, public relations, and digital marketing campaigns.
• Marketing Research and Data Analysis: Research methods, data collection techniques, and statistical analysis for marketing insights.
• Brand Management and Brand Building: Brand equity, brand positioning, and brand management strategies.
• Marketing Metrics and Performance Measurement: Key performance indicators (KPIs), marketing analytics, and performance evaluation.
• Marketing Ethics and Social Responsibility: Ethical considerations in marketing practices, corporate social responsibility (CSR), and sustainability initiatives.
• ternational Marketing and Global Market Expansion: International market entry strategies, global marketing mix, and cross-cultural marketing challenges.